BRBA currently produces four downtown events or festivals which drive large numbers of people to the downtown business district. We are actively working on producing or working with other organizations to produce events during those months when no event is currently planned including but not limited to January, March and August. Our goal is to have year-round events or festivals that draw people during both busy and slow months.
Each of our events are either focused on bringing additional people to the downtown area or to give back to the community. Events such as Blue Friday, Light Up Blue Ridge, Fire and Ice bring additional 5,000+ people to the downtown business area for each event.
The Community BBQ and Halloween Safe Zone are ways in which we give back to our community by sponsoring these events for our local residents.
From time to time we sponsor special event block parties to encourage locals to come downtown for shopping and dining.