BRBA currently produces 4 downtown events each year which helps drive large numbers of people to the downtown business district. We are currently actively researching producing or co-producing additional events during those months when no event is currently planned including but not limited to January, March and August. Our goal is to have events that draw people 12 months out of the year.
Each of our events are either focused on bringing additional people to the downtown area or to give back to the community. Events such as Blue Friday, Light Up Blue Ridge, Fire and Ice bring additional 5,000+ people to the downtown business area for each event.
In addition from time to time we sponsor special event block parties and Community BBQ’s to encourage locals to come downtown for shopping, socializing and dining.
The BRBA supports all events in Blue Ridge whether they are produced by BRBA or by another organization. We provide support via cash sponsorships, a BRBA tent, distributing flyers or volunteering to help the day of. In exchange our BRBA members recieve preferred advertising sponsorships, premium booth location or special entrance rates for their employees.